Adobe Analytics

Track and Analyze real-time customer analytics insights, cross-channel attribution reporting from truly integrated marketing campaigns

Adobe Analytics (erstwhile Omniture Sitecatalyst) helps you convert high-quality online sales leads by delivering insights on running highly structured, persuasive Internet marketing campaigns across all touch points.

Alpha Net, a strategic solution partner of Adobe in Asia Pacific and North America, offers implementation and support services on their flagship product Adobe Analytics (Report & Analytics). We are team of certified professionals proficient in Adobe Analytics and TargetStack. We offer end-to-end implementation services using most of the leading Tag Management Solutions in the industry (Ensighten, Adobe DTM, SuperTag, Tealium and BrightTag).

Some of the key benefits of implementing Adobe Analytics are:

• Track your online visitors across multiple devices.

• Customize the implementation based on your website

• Real-time reporting

• Setup customized Dashboards, Alerts and Targets for your decision makers.

• Marketing Channel Attribution reporting

• Track dynamic components or widgets developed using AJAX, Flash, Flex and HTML5.

Using Adobe Analytics, we help our clients leverage powerful capabilities like Analysis Workspace, Report Builder, Reports & Analytics and Ad Hoc Analysis.

The overall benefits of Adobe Analytics can be discussed in four main categories:

o Web Analytics – It is not enough to measure page views alone. To leverage the power of the web, you must measure traffic sources, customer pathing, content efficacy, and video engagement. You must go beyond knowing ‘who’ is visiting your website and find out ‘why’ they are there doing so. Web analytics helps you answer these questions.

o Marketing Analytics – Modern day digital marketing has expanded into mobile phones territory as well. The list keeps growing with inclusions like TV, IoT, voice assistants and more. With marketing analytics, you can extract data from multiple sources and bring it together to deliver insights that are meaningful and happening in real-time. Marketing analytics helps you focus on journeys instead of just measurement channels.

o Attribution – An enterprise collects data from multiple channels, both offline and online. With Adobe Analytics’ attribution, you can understand the value of every email, display ad, view and white paper in a customer’s buyer’s journey. You can find out what’s working and what’s not to put each customer interaction in the right context.

o Predictive Analytics – The primary objective behind collecting data is to predict the future. Enterprises often fail to leverage customer data to an optimal level. The predictive analysis feature helps you to understand the meaningful insights that are hidden in data patterns. Adobe Analytics helps marketers to improve the bottom line and find patterns that most analysts are not able to identify.

In addition to the aforementioned benefits, Adobe Analytics also boasts a number of features that are favored by digital marketers across the globe like Detailed dashboards, Innovative reporting, Insights in real-time, Limitless segmentation, Excel integration, Mobile, video, and social analytics, Tag management and Pre-built integrations.